RSPB: Maps for all
The Royal Society for the Protection of Birds (RSPB) is a charitable organisation, which works to promote conservation and protection of birds and the wider environment through the operation of nature reserves throughout the United Kingdom.
The RSPB Maps for All project set out to transform how visitors of all ages, backgrounds and abilities experience nature across the UK’s 200+ RSPB reserves. The goal was clear: to design a flexible mapping system that helps people feel confident exploring, connects them with nature, and reflects the RSPB’s commitment to accessibility and inclusion.
I worked as a freelance designer within the team at The Way Design, contributing to the development of the flexible mapping system including the various map styles and icons.
Three map types were developed to support different visitor needs: a general map for orientation and key information, a detailed access map highlighting routes, gradients and facilities, and a simplified family map designed to encourage exploration and engagement for children.
Family Map Spot Illustrations
Family maps show diverse, intersectional and multi-generational groups enjoying activities together.
Original Sketches
Credits
These 100% vector illustrations were created by Ben Horne – Ben Makes Maps with Adobe Illustrator and without the help of AI.
Need a custom map for your project?
